For B2B tech founders · pre-revenue to €2.5M ARR

You're running GTM.
But you're missing
the foundation.

The GTM Foundation Sprint gives you a defined ICP, validated motion, and a 90-day roadmap — built in 8 weeks with dedicated founder involvement. So every decision after it is grounded, not guesswork.

Book an intro call See what you get →

GTM Foundation Sprint

Format Fixed-scope sprint

Duration 8 weeks

Founder time ~3–4 hrs / week

Format Remote

Scope creep None. Fixed deliverables.

Investment €8,000

Why this exists

The gap every early-stage
B2B founder knows.

🎯

No defined ICP

You're selling to whoever will buy. That feels like traction, but it's not. Without a precise ICP, your messaging lands nowhere and your pipeline is full of the wrong conversations.

🔀

No validated GTM motion

You're testing channels without committing to one. Outbound this week, content next month, events when someone suggests it. Nothing builds depth. Nothing compounds.

🗺️

No prioritised roadmap

Every opportunity feels urgent. You execute on the last compelling conversation. Without a 90-day plan tied to your biggest risks, you're navigating on instinct.

⚡

The cost compounds

Each week without a foundation is a week of misdirected spend, misaligned hires, and missed signals. The longer it goes, the more expensive it becomes to course-correct.

What you get

Five concrete deliverables.
Nothing open-ended.

GTM Foundation Sprint · Deliverables Fixed scope · 8 weeks

Defined ICP

Precise customer profile specific enough that two people independently identify the same company. Includes DMU mapping — who buys, who influences, who blocks.

✓

TAM / SAM / SOM

Market sizing with a clear framework you can explain. Not just how big the market is — how much of it is actually yours to go after right now.

✓

Risk & assumption log

Every belief your GTM is built on, scored by confidence. The ones that could break your model become your first sprint OKRs.

✓

90-day prioritised roadmap

The highest-leverage actions for the next quarter, sequenced by risk and impact. Not a wish list — a focused, executable plan.

✓

High-level execution framework

A repeatable sprint structure so the team knows how to keep building on the foundation after handover.

✓

How it works

Eight weeks. One foundation.

Week 1

Discovery + Intel Gathering

90-min kickoff session
Current GTM snapshot
Sales call transcript analysis
Competitor landscape review

Week 2

ICP Deep Dive

ICP workshop
Product value extraction
CS transcript analysis
DMU mapping per segment

3–4

Weeks 3 & 4

GTM Motion

GTM motion selection
Motion-to-market fit check
Channel prioritisation
Founder alignment check

Week 5

Risk Mapping

Risk & assumption mapping
Assumption confidence scoring
Identify GTM-breaking risks
Market sizing workshop

Week 6

OKRs from Key Risks

Translate risks into OKRs
Set measurable objectives
Align on key results
Founder sign-off

Week 7

Prioritisation

90-day roadmap
Sequence by risk & impact
Resource allocation
Cut the distractions

Week 8a

Refinement

Walk through all documents
Fine-tune conclusions
Align on final outputs
Resolve open questions

Week 8b

Handover

Final document package
Handover walkthrough
Execution framework setup
Optional: next engagement

Founder time: ~3–4 hours per week. Everything else is handled.

Is this right for you?

Built for a specific moment.

✓ This is for you if

→ You're a B2B tech founder from pre-revenue up to €2.5M ARR
→ You're transitioning out of purely founder-led sales
→ You've done some marketing but don't have a system around it
→ You're experiencing traction but can't reliably explain why deals close
→ You're about to hire your first marketer or sales rep and want to set them up for success
→ You want a documented foundation before you scale spend

✗ This is not for you if

— You don't record any of your sales & CS calls (seriously. Why aren't you doing this?)
— You want someone to run execution for you (that's a different engagement)
— You're above €2.5M ARR and need a full GTM org build
— You're not willing to invest 3–4 hours per week as a founder
— You already have a well-documented ICP, validated motion, and clear roadmap

Before execution

Three questions that
need answers first.

These are the diagnostic questions the sprint answers. If you can't answer them confidently today, your GTM motion is built on assumptions.

01 — ICP

Who is your highest-probability buyer right now — and is the market large enough to get you where you want to go?

Not a persona. A precise profile specific enough that two people independently identify the same company.

02 — Motion

What GTM motion fits your product, your market, and what your team can actually sustain for 2+ years?

The motion has to match your ACV, product complexity, time to value, and team capacity — not just what's trending.

03 — Priorities

Of all the opportunities in front of you — which align with where you are now, and which are distractions?

Without a prioritised roadmap, everything feels urgent and nothing gets done well.

Daan Wonnink

GTM & Marketing Consultant

Who runs the sprint

Not an agency.
One person, embedded.

I'm a fractional GTM consultant based in the Netherlands. I work with early-stage B2B SaaS and tech companies across EMEA and the US — from pre-revenue founders building their first GTM motion, up to teams at €2.5M ARR where founder-led growth is starting to break down.

The GTM Foundation Sprint is a productized version of the strategy work I do with clients. Same framework, fixed scope, clear output. You get the thinking without the open-ended retainer.

Pre-rev → 2.5MARR sweet spot

8 weeksFixed timeline

EMEA & USPrimary markets

Ready to build the foundation?

Start with a 30-minute call.

No pitch. A structured conversation to understand where you are, what the sprint covers, and whether it's the right fit — for both of us.

Book a 30-min intro call Or email directly

€8,000 fixed fee · 8 weeks · Next sprint starts when you're ready

You're running GTM. But you're missing the foundation.

The gap every early-stageB2B founder knows.