For B2B tech founders · pre-revenue to €2.5M ARR

You're running GTM.
But you're missing
the foundation.

The GTM Foundation Sprint gives you a defined ICP, validated motion, and a 90-day roadmap — built in 4 weeks with dedicated founder involvement. So every decision after it is grounded, not guesswork.

Book an intro call See what you get →

GTM Foundation Sprint

Format Fixed-scope sprint

Duration 4 weeks

Founder time ~5–6 hrs / week

Format Remote

Scope creep None. Fixed deliverables.

Investment €5,000

Why this exists

The gap every early-stage
B2B founder knows.

🎯

No defined ICP

You're selling to whoever will buy. That feels like traction, but it's not. Without a precise ICP, your messaging lands nowhere and your pipeline is full of the wrong conversations.

🔀

No validated GTM motion

You're testing channels without committing to one. Outbound this week, content next month, events when someone suggests it. Nothing builds depth. Nothing compounds.

🗺️

No prioritised roadmap

Every opportunity feels urgent. You execute on the last compelling conversation. Without a 90-day plan tied to your biggest risks, you're navigating on instinct.

⚡

The cost compounds

Each week without a foundation is a week of misdirected spend, misaligned hires, and missed signals. The longer it goes, the more expensive it becomes to course-correct.

What you get

Five concrete deliverables.
Nothing open-ended.

GTM Foundation Sprint · Deliverables Fixed scope · 4 weeks

Defined ICP

Precise customer profile specific enough that two people independently identify the same company. Includes DMU mapping — who buys, who influences, who blocks.

✓

TAM / SAM / SOM

Market sizing with a clear framework you can explain. Not just how big the market is — how much of it is actually yours to go after right now.

✓

Risk & assumption log

Every belief your GTM is built on, scored by confidence. The ones that could break your model become your first sprint OKRs.

✓

90-day prioritised roadmap

The highest-leverage risks for the next quarter, sequenced by evidence and impact. Not a wish list — ready for focused, repeatable experimentation.

✓

High-level execution framework

A repeatable sprint structure so the team knows how to keep building on the foundation after handover.

✓

How it works

Four weeks. One foundation.

Week 1

Discovery + ICP

OnlineKickoff call (90 min) · ICP workshop

90-min kickoff session
Current GTM snapshot
Customer conversation analysis (sales + CS)
ICP workshop

Week 2

GTM Motion

OnlineGTM motion working session

GTM motion selection (working session with founder alignment built in)
Motion-to-market fit check
Channel prioritisation

Week 3

Risk, Assumptions & OKRs

OnlineRisk, assumption mapping session

Risk & assumption mapping
Sequence by evidence & impact
TAM/SAM/SOM sizing (async, presented for sign-off)
Translate risks into OKRs

Week 4

Prioritise, Refine & Handover

OnlineHandover walkthrough

Roadmap

90-day roadmap
Resource allocation
Fine-tune conclusions

Handover

Handover walkthrough
Execution framework setup
Optional: next engagement

Founder time: ~5–6 hours per week, plus a 48-hour turnaround on decisions between sessions.

Is this right for you?

Built for a specific moment.

✓ This is for you if

→ You're a B2B tech founder from pre-revenue up to €2.5M ARR
→ You're transitioning out of purely founder-led sales
→ You've done some marketing but don't have a system around it
→ Your pipeline is growing, but you can't tell what's actually repeatable about it
→ You're about to hire your first marketer or sales rep and want to set them up for success
→ You want a documented foundation before you scale spend

✗ This is not for you if

— You don't record any of your sales & CS calls (seriously. Why aren't you doing this?)
— You want someone to run execution for you (that's a different engagement)
— You're above €2.5M ARR and need a full GTM org build
— You're not willing to invest 5–6 hours per week as a founder
— You can't commit to responding within 48 hours between sessions (at 4 weeks, this timeline is load-bearing)
— You already have a well-documented ICP, validated motion, and clear roadmap

Before execution

Three questions that
need answers first.

These are the diagnostic questions the sprint answers. If you can't answer them confidently today, your GTM motion is built on assumptions.

01 — ICP

Who is your highest-probability buyer right now — and is the market large enough to get you where you want to go?

Not a persona. A precise profile specific enough that two people independently identify the same company.

02 — Motion

What GTM motion fits your product, your market, and what your team can actually sustain for 2+ years?

The motion has to match your ACV, product complexity, time to value, and team capacity — not just what's trending.

03 — Priorities

Of all the opportunities in front of you — which align with where you are now, and which are distractions?

Without a prioritised roadmap, everything feels urgent and nothing gets done well.

Daan Wonnink

GTM & Marketing Consultant

Who runs the sprint

Not an agency.
One person, embedded.

I'm a fractional GTM consultant based in the Netherlands. I work with early-stage B2B SaaS and tech companies across EMEA and the US — from pre-revenue founders building their first GTM motion, up to teams at €2.5M ARR where founder-led growth is starting to break down.

The GTM Foundation Sprint is a productized version of the strategy work I do with clients. Same framework, fixed scope, clear output. You get the thinking without the open-ended retainer.

Pre-rev → 2.5MARR sweet spot

4 weeksFixed timeline

EMEA & USPrimary markets

Ready to build the foundation?

Start with a 30-minute call.

No pitch. A structured conversation to understand where you are, what the sprint covers, and whether it's the right fit — for both of us.

Book a 30-min intro call Or email directly

€5,000 fixed fee · 4 weeks · Schedule your sprint now

You're running GTM. But you're missing the foundation.

The gap every early-stageB2B founder knows.